At Maze, we believe that companies need partners who operate like owners, which means we work with our clients to identify opportunities that fundamentally change their business. Using technical solutions and full-funnel marketing tactics, Maze identifies, plans, executes and refines to achieve outcomes that matter.

With services that include consulting and advisory engagements, systems integration, managed services, acquisition, retention, and conversion rate optimization, Maze works with some of the largest, best-known brands in the world, as well as growing businesses, to reach their commerce potential. We are seeking a highly adaptable and forward-thinking Creative Strategist to join our performance marketing team. In this role, you will be the driving force behind the ideation, briefing, and retrospective phases of our creative paid social campaigns and landing page destinations. You will work closely with our ad buyers, clients, and creative teams to transform goals into compelling and results-driven advertising initiatives.

Why Work at Maze?

• Unlimited paid time off for all employees - Although we love what we do, we know it’s important for people to spend time unplugged and out of the office to recharge.
• 12 paid holidays - plus a company-wide holiday break from Christmas to New Year's Day - In case you’re someone that needs to be forced to take some time out of the office, we’ll make sure that happens!
• Life-friendly work environment - We realize that people have lives outside of work and believe work should enhance, not hinder our lives. We look at Maze as a collection of individuals rather than numbers on a spreadsheet. This means we hire outstanding, talented people and trust them to produce amazing work with the belief that life comes first.
• Flexible work schedules - Morning person or night owl? We don’t force productive work to fit a 9-5 schedule. Work when you feel equipped to face tasks at your best. Need to drive your grandma to the doctor? Don’t sweat it. Have to pick your kids up from school during a big meeting? We’ll cover it. 
• Flexible work locations - We were born in New York City and while we still consider that home, our team is spread across the US in order for us to find the best talent.
• Exciting clients and projects - We work with both well-known enterprise-level brands and innovative consumer startups to solve complex technological and business problems. No two clients are the same, so it’s guaranteed to keep things interesting! You can find some of our clients and the work we’ve done for them here.
• We’re growing - We’ve grown steadily and profitably since our founding in 2017 and are continuing to do so. If you like a fast-paced, entrepreneurial environment where you can directly see the impact you have on projects and the bottom line, we’re the place for you.
• No-meeting Fridays - To help combat meeting overload, Fridays are reserved for heads-down work, to finish up projects before the weekend, or to work on personal growth projects. 

Key Responsibilities

• Ideation Mastery: Lead the ideation process by developing innovative concepts that resonate with our target audience and drive measurable results.
  • This means you understand copywriting and can execute on copy driven tasks
    • Writing landing pages, ad copy, headlines, etc. 
• Strategic Briefing: Collaborate with ad buyers and creative teams to communicate a clear vision for each ad campaign, ensuring that objectives are well-defined.
• Retrospective Analysis: Conduct thorough retrospectives to evaluate campaign performance, identify successes, and pinpoint areas for improvement. Use insights from retrospectives to inform future ideation.
• Connective Expertise: Act as the connective tissue between various aspects of our business, ensuring that creative strategies align with broader company objectives. This means collaborating with media buyers, designers, and management. 
• Hypothesis Testing: Develop hypotheses to test and refine creative strategies, constantly seeking ways to enhance campaign effectiveness.

Key Skills 

• You have an advanced understanding (that can be demonstrated in an interview setting) of positioning, angles, hooks, sales copy, branding. Not only do you understand how to research, but you can execute on research to create unique positioning. 
• Copywriting ability (research, production, briefing). We’re seeking a writer-first approach for this role, so it will be required that you demonstrate this ability in an interview setting. 
• Fundemental understanding of the digital advertising landscape
  • Meta Ads, TikTok, YouTube, etc. 
• Understand UGC/Creator generated content
• Understand communication with designers & media buyers
• DTC Ecommerce experience preferred

Qualifications

• 3-6 Years of experience in a production focused role
• Bachelor's degree in marketing, advertising, communications, or a related field 
• Proven experience as a Creative Strategist with a strong track record of creative and strategic success.
• Exceptional analytical and problem-solving skills.
• Proficiency in creative software and tools.
• Outstanding written and verbal communication abilities.
• Ability to work collaboratively and effectively with cross-functional teams.
• A passion for continual improvement and a commitment to producing creatively satisfying work that delivers measurable results